Wipes Brand
PowerPoint Template

My Process

When starting from scratch, I do my own research. If the client can’t provide a style guide, it’s my job to utilize whatever I can find on my own. I started by browsing the client’s website, taking note of their preferred font treatment, color information and photo styles. Anything I could find that gave me insight I noted! Next I looked through social media accounts and blogs, trying to understand the brand tone as a whole. Was the client serious or fun-loving? Did they interact with customers? What kind of problem were they trying to solve?

After I was satisfied with my notes, I started in PowerPoint’s theme master. I specified theme colors, fonts, and slide layouts available for use. Using placeholders, I vaguely set up 15 different layouts to use as guidelines for the impending presentation.

Finally, I set up a general style guide so that any other designer opening my file could understand my vision and intent behind all my decisions. Then, I got to work with actually adding content! I created general layouts we commonly use for research reports, created generic charts, and added images that I believed matched the brands aesthetic.